Marketing & Growth Lead – Asenka Global

About Asenka Global

Asenka Global is a fast-growing healthcare & wellness group operating a chain of pharmacies (Mace), a premium shortlet hospital, hospitality units, and a budding healthcare consulting practice. We're building integrated services that connect patients, customers, and partners across physical and digital channels.

Role Summary

The Marketing & Growth Lead will develop and execute multi-channel marketing and growth strategies across Asenka Global units. You'll blend digital performance marketing, offline activations, brand management, and B2B growth—building systems, empowering teams, and driving measurable commercial outcomes.

What we're looking for

• Execution-strong: runs campaigns end-to-end without losing speed.
• Growth-driven: understands acquisition funnels across retail, hospitality, and healthcare.
• Digitally skilled: competent with social ads, SEO/SEM, PPC, email, and CRM.
• Analytical: uses data (Google Analytics, CRM data, Sheets) to decide and optimise.
• Entrepreneurial & customer-centric: builds processes and focuses on footfall, retention, and CLV.
• Healthcare-aware: understands patient behaviour and regulatory sensitivities.
• Organised: structured reporting, budget discipline, and cross-team coordination.

Requirements

Must-have

• 3–5+ years in marketing, growth, or brand roles with demonstrable results.
• Hands-on experience running digital campaigns (SEO/SEM, Meta, Google Ads, PPC).
• Proven track record with consumer-facing campaigns and measurable ROI.
• Strong knowledge of Abuja consumer dynamics and local activation tactics.
• Solid analytical skills and comfort with Google Analytics, CRMs, Excel/Sheets.
• Excellent copywriting and communications skills.
• Budget management experience and vendor coordination skills.

Nice-to-have

• Experience in healthcare, pharmaceuticals, or hospital marketing.
• Background in retail, hospitality, FMCG or real estate marketing.
• Basic design skills (Canva) and familiarity with marketing automation.

Key Responsibilities

A. Strategy & Planning

• Develop quarterly unified marketing & growth plans for all business units.
• Run market & competitor research and set positioning strategies.
• Manage and optimise marketing budgets to prioritise high-impact channels.

B. Digital Marketing & Customer Acquisition

• Lead SEO/SEM, Google Ads, Meta Ads, email marketing and CRO initiatives.
• Drive pharmacy footfall, online orders, hospital bookings, and apartment enquiries.
• Manage content calendars, creative briefs, and digital user journeys.

C. Physical & Local Marketing Execution

• Implement hyper-local activations, in-store promotions and community outreach.
• Build partnerships with local influencers, healthcare providers and community groups.

D. Growth & Performance Management

• Track KPIs across units, identify underperformance, and propose corrective actions.
• Work with Business Intelligence to translate insights into experiments and improvements.

E. Brand Management

• Maintain consistent brand presence across all touchpoints and manage asset library.
• Oversee creative approvals and vendor/agency relationships.

F. Business Growth & B2B Consulting Acquisition

• Design B2B marketing strategies for the consulting arm and produce pitch materials.
• Support partnership development and lead generation for consulting engagements.

G. Team Leadership & Innovation

• Recruit and mentor a small marketing team; instil a test-and-learn growth culture.
• Explore low-cost, high-impact growth tactics and scale successful experiments.

Key Performance Indicators (KPIs)

1. Pharmacy (Mace)

• 10–15% monthly increase in walk-ins.
• Higher repeat purchase rates and improved digital conversion.

2. Shortlet Apartments

• Improved occupancy & booking conversions; growth in patient referrals.

3. Apartments / Hospitality Units

• Maintain 70–80% occupancy; 25–30% enquiry-to-booking conversion; 4.7+ review rating target.

4. Healthcare Consulting (B2B)

• Number of qualified leads and conversion into proposals/signed projects.

5. Digital & Brand Performance (All Units)

• Traffic, engagement, landing-page conversion improvements and timely monthly reports.

Working Structure

• Reports to: CEO
• Works closely with: Operations leads, Design/Branding, Finance, Business Intelligence, HR