Marketing & Growth Lead – Trip-Ease

About Trip-Ease

Trip-Ease is building Nigeria’s premier multi-modal transport integration platform. Our mission is simple: make travel planning across buses, rides, and other transport options seamless for millions of Nigerians. We are at an exciting growth stage and looking for a hands-on, full-stack marketer to help us build brand awareness, acquire users, and establish Trip-Ease as the go-to mobility solution.

The Role

As Marketing & Growth Lead, you’ll be responsible for driving user acquisition, brand building, and market expansion. This is not a “sit back and manage” role — it’s for someone who enjoys testing bold growth ideas, executing campaigns end-to-end, and making things happen with limited resources.

You’ll run online ads, manage social media, create compelling content, and hit the streets with offline activations at parks, campuses, and events. If you’re creative, scrappy, and data-driven, this role will give you the platform to make a massive impact.

What You’ll Do

• Run Ads & Campaigns: Plan, launch, and optimize ad campaigns across Google, Meta, TikTok, and other emerging platforms.
• Own Social Media: Manage Trip-Ease’s social channels, grow our community, and ensure we stay relevant in Nigeria’s fast-moving digital space.
• Offline Activations: Organize and execute creative on-the-ground activations at transport hubs, campuses, and events to drive brand visibility and downloads.
• Growth Experiments: Test referral programs, influencer partnerships, and viral campaigns. Scale the strategies that work.
• Content Marketing: Develop and deliver engaging content (posts, blogs, videos, short-form campaigns) that connects with Nigerian travelers.
• Measure & Report: Track user acquisition, CAC, ROI, and campaign performance. Report insights to the leadership team and adjust strategies quickly.
• Brand Building: Shape how Nigerians experience Trip-Ease by managing messaging, positioning, and storytelling across all touchpoints.

What Success Looks Like

• 90 Days: Trip-Ease brand identity launched, first digital + offline campaigns live, 5,000+ app downloads achieved.
• 180 Days: 10,000+ monthly active users, referral program launched, measurable traction in social and offline campaigns.
• 365 Days: 20,000+ monthly active users, CAC trending under ₦2,500, ₦3M+ in monthly bookings generated through marketing-driven users.

Who You Are

• Education: You hold a Bachelor’s degree in Marketing, Business, Communications, or a related field (or have equivalent practical experience). A Master’s is a plus but not required.
• Experience: You bring 4–6 years in digital growth marketing, performance marketing, or brand growth — ideally within apps, marketplaces, or consumer tech.
• Track Record: You can point to a clear portfolio of campaigns, experiments, and measurable outcomes that demonstrate your ability to drive user growth.
• Full-Stack Capability: You’ve successfully managed paid ads, social media, and offline activations, with the ability to run end-to-end campaigns without relying on a large team.
• Growth Mindset: You design and test acquisition experiments (referrals, influencer pilots, viral mechanics) and know how to double down on what works.
• Scrappy & Creative: You’re a natural growth hacker who thrives on finding unconventional ways to acquire users.
• Data-Driven: You are comfortable working with analytics, tracking KPIs, and continuously optimizing campaigns to improve performance.
• Communicator & Storyteller: You craft compelling narratives tailored to Nigerian audiences across different platforms and formats.
• Startup-Ready: You’re adaptable, resourceful, and thrive in fast-paced environments with limited resources.
• Operational Strength: Strong project management and collaboration skills, with the ability to balance strategy and execution.
• Flexibility: Comfortable working hybrid (remote + on-site eventually & based in Lagos) and willing to travel for activations and events.

Bonus Points If You Have

• Experience in travel, mobility, transport marketplaces or two-sided platforms.
• Experience with app analytics (Firebase, Amplitude, Mixpanel), attribution (Adjust, AppsFlyer), and SQL basics.
• Hands-on experience scaling a startup or new product in Nigeria.
• Prior startup experience — ability to be scrappy and deliver with small teams.
• Knowledge of influencer marketing and regional market nuances.

Tools & capabilities we expect you to use

• Ad platforms: Meta Ads Manager, Google Ads, TikTok Ads.
• Analytics & attribution: Google Analytics (GA4), Firebase/Amplitude/Mixpanel, AppsFlyer/Adjust.
• CRM / Email / Automation: Mailchimp, Braze, or similar.
• Growth tooling: short-form video production, landing page builders (if required), A/B testing frameworks.
• Data: Basic SQL and spreadsheet modelling for cohort & CAC/LTV analysis.

What We Offer

• Base Salary: ₦450,000/month.
• Performance Bonus: Up to 25% of base salary based on results.
• Equity: Eligibility after 12 months of performance (standard vesting applies).
• Health Insurance: Coverage from day one.
• Professional Development: Budget for courses, events, and tools (based on growth milestones).
• Impact: Chance to shape the future of transport in Nigeria and grow with a high-potential startup.

Why Join Us?

This is a chance to build something meaningful at the intersection of tech, mobility, and everyday life in Nigeria. You’ll be the growth engine of a company that is redefining how millions of people move. If you want ownership, creativity, and the chance to grow something from the ground up, this role is for you.

Requirements

• 4–6 years in marketing/growth roles (digital, consumer apps, or startups).
• Hands-on ability to run ads, manage social channels, and organize offline activations.
• Proven track record of scaling users/customers in Nigeria or similar markets.
• Strong grasp of growth analytics (Google Analytics, Meta Ads Manager, etc.).
• Resourceful, data-driven, and comfortable operating with lean budgets.

30/60/90 day sample plan (what we expect you to deliver)

Days 0–30

• Onboard: product, ops, current partners, analytics.
• Finalize measurement plan and install missing tracking.
• Launch 1 high-velocity paid campaign + 1 offline activation pilot.
• Deliver weekly reporting cadence.

Days 31–60

• Iterate on campaigns; run A/B tests on creatives and funnels.
• Launch referral mechanic MVP.
• Coordinate 2 campus/park activations.
• Provide initial CAC and conversion benchmarks.

Days 61–90

• Consolidate top 2 performing channels and scale.
• Deliver a retention analysis and 90-day optimization plan.
• Present roadmap for next 6 months to Management Team (CEO, Head of Operations, Product Consultant, HRBP etc).

What will make your application stand out

• Specific, measurable case studies of past growth wins (numbers > claims).
• Examples of low-budget offline activations you executed and measured.
• Short videos or creative assets you produced for campaigns.
• Clear thinking about Nigeria’s regional nuances (Lagos vs other cities).